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What Are AI Visibility Metrics? Brand Guide (2026)

Gilles PraetGilles Praet
·Feb 10, 2026·18 min

Defining AI Visibility Metrics in 2026

AI visibility metrics measure how often and in what context a brand appears in AI-generated answers from large language models like ChatGPT, Google Gemini, and Perplexity. These metrics focus specifically on brand presence inside AI responses, not on website traffic, click data, or referral traffic.

Traditional SEO metrics built around page rankings and keyword positions do not apply here because AI systems generate probabilistic, synthesized outputs in response to prompts rather than returning fixed ordered result sets. This represents a major shift in the search landscape where organic search patterns like Google no longer dictate visibility.

Every AI visibility measurement is an estimate derived from repeated prompt testing and sampling across multiple runs, not an exact count of all user interactions with AI assistants. Here are the core principles you need to understand before you can start measuring effectively.

What Visibility Means in AI-Generated Answers

Visibility in AI-generated answers means your brand is included, referenced, or recommended when a user issues a relevant prompt to an LLM. This is the foundational concept that separates AI visibility from traditional search visibility. When someone asks ChatGPT or Perplexity a question about your industry, visibility measures whether your brand appears in that response at all. Understanding your brand's position in AI-generated answers is far more complex than tracking where you rank well in traditional search engines.

Visibility covers three concrete states. The first is a simple mention, where your brand name appears somewhere in the answer. The second is contextual explanation, where the AI describes your brand with relevant context, such as "Visiblie is a platform that helps brands monitor, measure, and optimize their visibility across AI-powered search platforms." The third is explicit recommendation, where the AI assistant suggests your brand as an option or solution, such as "Consider Visiblie if you need comprehensive AI visibility tracking and optimization."

An AI visibility tracker can help you monitor which state your brand appears in most frequently and can monitor brand sentiment across different platforms.

Visibility does not equal website sessions or click-throughs. Users increasingly make decisions directly inside AI platforms without ever visiting your site. Someone might ask a tool like ChatGPT for AI visibility solutions, receive your brand name, and then navigate directly to your domain from memory or conduct a branded search later. This creates a downstream effect that traditional analytics cannot attribute directly to the AI interaction. There's no longer a clear picture of the full customer journey when people search for solutions on a given topic.

Visibility is not a ranking or fixed position. AI assistants return synthesized answers, not stable ordered result sets. There's no "#1 spot" in a ChatGPT response the way there is in traditional search engines like Google. Your brand might appear first in one answer and third in another, or not at all, depending on prompt phrasing and model state. This is a technical challenge that requires a structured approach to measurement.

Visibility is also broader than citations alone. Many LLM answers influence user perception even without showing a source link or URL. A brand can be mentioned and recommended without any citation, and these mentions still shape how users think about their options. Understanding how your brand is perceived by AI systems requires looking beyond simple citation frequency and examining the full context of mentions.

Why Traditional SEO Metrics Don't Work for AI Visibility

Traditional SEO metrics were built around stable result lists. Search engines return a ranked set of URLs for a given query, and marketers track where their pages appear in that list. AI visibility operates in a fundamentally different system where outputs are conversational, synthesized, and dynamic. This represents a major evolution in information discovery that requires new measurement approaches.

LLM outputs vary based on prompt phrasing, user context, time, and model version. The same prompt submitted to ChatGPT on Monday might produce a different answer than the same prompt on Friday.

There is no single "correct" answer to measure against because the model generates responses probabilistically. This variation means that a brand cannot simply check one response and assume it represents all possible AI interactions. You need a visibility tracker designed to handle this volatility and can check patterns across multiple runs.

There is no consistent URL-based result set in ChatGPT, Gemini, or Perplexity. Many AI answers contain few or no clickable sources at all, particularly in conversational flows. AI Overviews and AI Mode in search platforms synthesize information from multiple documents and signals, making it impossible to map visibility back to one page or one query in the way traditional SEO tools operate. The search landscape has shifted from on-site optimization for organic search rankings to understanding how your brand shows up across different AI platforms.

AI-generated answers pull from training data, real-time retrieval, and internal model knowledge to create composite responses. This synthesis means that a brand's presence depends on how AI systems have learned to associate that brand with relevant topics, not simply on whether a specific page ranks well for a specific keyword.

AI visibility requires prompt-level and answer-level metrics rather than page-level or query-level ranking metrics. Understanding your overall presence means tracking how you're included in answers across a topic area, not just how well you rank for specific keywords.

Core AI Visibility Metrics Brands Should Track

This section serves as the canonical reference list of AI visibility metrics for marketing leaders and GEO/AI search owners. Each metric is defined first, then explained in terms of calculation and interpretation. These metrics should be measured separately for each model and tracked over time to reveal meaningful patterns. Here are the essential metrics that matter most when measuring AI visibility.

Run a quick visibility check to see how often your brand appears in AI answers.

The examples in this section focus on brands in AI visibility and AI search platforms, with references to Visiblie where relevant for context. These examples will show you how to use these metrics in real-world scenarios.

Brand Mention Rate

Brand Mention Rate is the percentage of tested prompts where your brand name appears anywhere in the AI-generated answer. This is the most fundamental visibility metric and establishes whether AI systems consider your brand relevant enough to reference when answering questions in your category. It provides a clear picture of your baseline presence and helps you understand your overall progress over time.

The calculation is straightforward: divide the number of answers that include at least one brand mention by the total prompts tested for a defined prompt set and model. For example, if you test 100 prompts related to AI visibility and your brand appears in 35 responses, your Brand Mention Rate is 35%. This gives you a score that you can monitor consistently to track your overall progress.

A "mention" includes brand names, common brand abbreviations, and product-line names. For a company like Visiblie, this would capture mentions of "Visiblie," "Visiblie platform," or "Visiblie's AI visibility tools." Product names are present in many variations, and tracking all of them matters for a complete view.

Brand Mention Rate tells you your baseline presence in AI-generated answers for your target topics. It does not judge recommendation strength or sentiment.

A brand mentioned in a comparison list and a brand actively recommended both count equally for this metric. Track this metric separately for prompt groups such as "AI visibility tools," "AI search platforms," "brand monitoring," or "AI search optimization" to understand where your presence is strongest.

You can monitor how these patterns evolve and compare performance across different topic clusters to see where you're a top choice versus where you need improvement.

Recommendation Rate

Recommendation Rate is the percentage of prompts where the AI-generated answer not only mentions your brand but actively suggests it as an option or solution. This metric distinguishes between passive visibility and active endorsement by AI systems. This is one of the metrics that matter most for understanding whether you're positioned as a trusted source in your category.

A neutral mention occurs when your brand is listed alongside others without preference, such as "Options include Visiblie, Ranketta, and Profound AI." A recommendation occurs when the AI describes your brand as a choice or advised action, such as "If you need comprehensive AI visibility tracking, consider Visiblie." Understanding which state your brand appears in will show you whether your brand more effectively influences decision-making.

Calculate Recommendation Rate by dividing the number of answers that contain an explicit recommendation for your brand by the total prompts tested. If 100 prompts produce 35 mentions but only 12 of those are recommendations, your Recommendation Rate is 12%. This provides a score that you can monitor to understand how your brand sentiment evolves over time.

This metric indicates how often AI assistants treat your brand as a viable or preferred provider rather than simply an entity that exists. For B2B SaaS and AI search companies, Recommendation Rate is often a stronger signal of future pipeline impact than simple mention volume. When asked "Which AI visibility platforms should I consider in 2026?", a recommendation carries more weight than a mention in a general list. This metric shows you how effectively you're positioned as a top recommendation when people ask about solutions on a given topic.

Prompt Coverage

Prompt Coverage is the share of your defined prompt library where your brand appears at least once in the AI-generated answers. While Mention Rate measures depth within visible prompts, Coverage measures breadth across all the questions you care about. This metric provides a clear picture of your overall presence across the buyer journey.

Calculate Prompt Coverage by dividing the number of prompts where your brand is visible in any form by the total prompts in a given category or journey stage. If you have 50 prompts covering AI visibility topics and your brand appears in 30 of them, your Coverage is 60%. This is a score that you can check regularly to track overall progress and identify gaps.

Coverage is tracked by thematic clusters. For Visiblie, these clusters might include "AI visibility tools," "AI search platform monitoring," "brand mentions tracking," "competitive intelligence," or "prompt tracking." This organization reveals which topic areas represent strengths and which contain gaps. Here are the categories where you should have a presence if you want to be perceived by buyers as a leading solution.

Broad coverage matters because it indicates discoverability across the range of questions buyers actually ask, from early research to vendor comparison. A brand with high coverage in "what is AI visibility" prompts but low coverage in "best AI visibility tools for enterprises" prompts understands exactly where content investment should focus. You can start building structured content designed to address the specific prompts where you're currently missing, turning to in-depth resources that help you rank well across a broader set of queries.

Share of Voice in AI Answers

Share of Voice in AI Answers is the proportion of all brand mentions that belong to your brand across a tested prompt set, relative to your competitors. This metric places your visibility in competitive context and helps you understand your brand's position relative to others in the search landscape.

The calculation: divide total mentions of your brand by total mentions of all selected brands across all tested prompts and runs in the same category. If your prompt set generates 200 total brand mentions across all competitors and your brand accounts for 40 of those, your Share of Voice is 20%. This provides a clear picture of your competitive standing and helps you compare to other players in the market.

This metric is inherently competitive and requires a defined competitor list. For Visiblie, the comparison set might include Ranketta, Profound AI, SE Visible, Otterly AI, and Goodie AI. Share of Voice reveals whether you are overperforming, underperforming, or in parity with competitors when AI platforms discuss your category. You can monitor how comparing visibility metrics across different competitors helps you understand market dynamics.

Share of Voice answers the question: when AI systems talk about AI visibility tools, how often do they reference your brand versus competitors? A brand with stable Share of Voice despite growing total mentions is maintaining position. Declining share amid growing mentions signals competitive displacement. Track Share of Voice for critical commercial prompts like "top AI visibility platforms for marketing teams in 2026" to understand competitive dynamics. This metric will help you act on opportunities where competitors are gaining ground and you need to respond strategically.

Model-Specific Visibility

Model-Specific Visibility means measuring your AI visibility metrics separately for each LLM or AI search system, including ChatGPT, Google Gemini, and Perplexity. Aggregating metrics across all AI models masks critical differences in performance. A tool like a comprehensive visibility tracker can help you track performance across different platforms and compare performance across models to see where you're strongest.

Different models use distinct training data, update cadences, and answer synthesis styles. ChatGPT may favor content from certain sources. Perplexity weights real-time retrieval differently. Google AI integrates the Knowledge Graph. These differences cause visibility scores to diverge significantly across systems, and understanding these patterns is a technical work that requires specialized tracking infrastructure.

A brand may be highly visible in ChatGPT answers but underrepresented in Gemini or Perplexity, or vice versa. For example, Gemini might describe AI visibility providers differently than ChatGPT due to its integration with Google Cloud documentation, potentially affecting how brands in that space are represented. You need to look beyond aggregate numbers to understand where you're strongest and where you need improvement.

Report Brand Mention Rate, Recommendation Rate, Prompt Coverage, and Share of Voice for each model rather than aggregating into a single blended score. Teams that want to measure visibility across ChatGPT, Gemini, and Perplexity should standardize prompt sets to enable direct comparisons while understanding that absolute values will differ by model. This step-by step approach helps you build a clear picture of your multi-platform presence.

Visibility Volatility

Visibility Volatility is the degree to which your AI visibility metrics change across repeated runs of the same prompts over time in the same model. This metric captures stability versus instability in your AI presence and helps you understand whether it's working to consolidate your position or if you're experiencing significant fluctuation.

Measure volatility as the percentage of prompts where the answer changes meaningfully across runs. If you test the same prompt 10 times and your brand appears in 7 of those runs, that prompt shows 30% volatility. If your brand appears in all 10 or none of the 10, volatility is 0%. You can monitor this pattern to understand your stability on a given topic.

Volatility is expected because LLMs are probabilistic. AI models may rotate examples or vendors for similar prompts, and model updates can shift outputs significantly. A brand showing stable visibility within narrow bands (30-35% mention rate across multiple testing cycles) has consolidated its position. A brand fluctuating between 15% and 45% mention rates shows high volatility, suggesting unstable content signals or competitive ambiguity. Manual tracking or a visibility tracker can help you monitor these patterns systematically.

High volatility is a signal, not just noise. It may indicate unstable brand narratives in AI training data, inconsistent messaging across your content, or frequent model updates affecting your category. Track volatility weekly or monthly to understand whether visibility is consolidating, drifting, or fragmenting. Decision-making should not be based on a single run but on repeated sampling patterns. You need prompt tracking infrastructure that can monitor volatility at scale, not just a few spot checks that show whether it's working in isolated cases.

Supporting AI Visibility Metrics (Contextual Signals)

These metrics add context to AI visibility but should not drive strategic decisions alone. They help interpret primary metrics like Recommendation Rate and Share of Voice. Here are a few additional signals that provide helpful context.

Co-mentioned brands reveal which companies frequently appear alongside yours in AI-generated answers. This indicates your natural competitive set according to AI systems, which may differ from how your organization perceives competitors. Understanding which brands are present alongside yours helps you understand your competitive landscape and how users searching for solutions perceive the market.

Source grounding tracks when and how AI assistants show citations alongside mentions of your brand. Some answers include source links; others synthesize without explicit attribution. Higher source grounding suggests that your content is directly referenced by models, which may indicate stronger topical depth. Tracking citation frequency and understanding domain authority signals can help you act on opportunities to improve your grounding in AI training data.

Sentiment framing categorizes whether mentions are neutral, positive (recommended), or negative (warnings, limitations). A brand can be mentioned in a positive context, listed as a neutral option, or referenced in a problem-focused discussion. Understanding sentiment distribution helps explain why Recommendation Rate might be lower than Mention Rate. You can monitor brand sentiment systematically to understand how your brand more effectively shapes user perception over time.

Prompt category performance breaks visibility down by categories such as evaluation prompts, implementation prompts, pricing prompts, or troubleshooting prompts. This reveals which stages of the buyer journey feature your brand most prominently. These supporting signals help interpret primary metrics but should not be used as standalone KPIs. They provide helpful context to understand where you are present across different use cases.

How AI Visibility Metrics Are Collected

The overall workflow for collecting AI visibility data follows a consistent pattern: define prompt sets, run them across models, collect answers, and analyze patterns over time. Here are the steps you need to follow if you want to set up a reliable measurement system.

Manual prompt testing serves as the baseline approach. Marketers can run a small number of strategic prompts directly in ChatGPT, Gemini, or Perplexity to get initial insights. Open the AI platform, enter a prompt relevant to your business, and record whether your brand appears, in what context, and whether it is recommended. This manual effort works for a handful of prompts but does not scale. You can start with this approach to understand the basics before you turn to more sophisticated tools.

Standardized prompt libraries enable systematic measurement. These are curated lists of prompts that mirror real buyer questions, organized by journey stage and product area. For Visiblie, prompt categories might include "AI visibility tools evaluation," "AI search platform comparison," "brand monitoring questions," and "competitive intelligence scenarios." Using consistent prompts across testing cycles enables trend analysis. Create a structured list of prompts that people ask about your category so you can monitor them consistently.

Repeated runs over time are essential because single snapshots are unreliable. Schedule prompts weekly or monthly to capture shifts in mentions, recommendations, and volatility. A brand that appears consistently across multiple weekly runs has more stable visibility than one that appears sporadically. You can check patterns over time rather than relying on a few isolated observations.

Normalization across models enables comparison. Use consistent prompts, languages, and location settings when possible to compare AI visibility metrics between ChatGPT, Gemini, and Perplexity. Recognize that absolute values will differ by model, but normalized comparisons reveal where each platform treats your brand differently. This helps you compare performance systematically across the search landscape.

While manual tracking works for a small set of prompts, larger programs require automation or a specialized AI visibility measurement platform. At scale, AI visibility tracking requires infrastructure that can run hundreds of prompts across multiple models and synthesize results into actionable reports. When you reach this point, you'll want to evaluate a tool like an on-demand visibility tracker that's built for this use case.

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Common Misconceptions About AI Visibility Metrics

"There's a #1 position in AI answers" — There is no fixed slot or ranking position in AI-generated responses. These are composite paragraphs synthesized from multiple signals, not ordered lists. Your brand may appear first in one response and not at all in another. There's no equivalent to ranking in traditional organic search like Google where position is stable and predictable.

"One prompt tells the full story" — Relying on a single prompt screenshot misrepresents the variability inherent in AI outputs. Different prompt phrasings, times, and model versions produce different results. Robust measurement requires testing dozens of related prompts. A single observation doesn't give you a clear picture of your actual visibility.

"Visibility is permanent once earned" — Training updates, new competitors, and narrative shifts can remove or downgrade mentions at any time. AI systems continuously update their training data and fine-tune their outputs. Visibility is dynamic, not static. You need to stay ahead of changes by monitoring continuously, not assuming your position is secure.

"SEO rankings directly control AI visibility" — Strong content and high search performance improve the likelihood of appearing in AI training data, but AI models use different signals than traditional search engines. A page ranking #1 in Google may not be mentioned in ChatGPT answers for related prompts. The connection between where you rank well in traditional search and your AI visibility is indirect at best.

"All AI answers are the same for every user" — Personalization, regional differences, model versioning, and prompt variation all change outputs. The same prompt can produce different answers for different users or at different times. Understanding what is working requires tracking across multiple contexts, not just what you see in your own tests.

Use disciplined, repeated testing instead of anecdotal checks by executives or stakeholders. A single screenshot shared in a meeting does not represent your actual AI visibility. You need a structured approach to have a reliable understanding of your true position.

How Brands Should Use AI Visibility Metrics

Moving from measurement to decisions requires connecting AI visibility data to business outcomes and competitive intelligence. These metrics should inform content strategy, messaging adjustments, and competitive response. Here are the practical ways you can use these metrics to drive business results.

Benchmark against competitors using Share of Voice and Brand Mention Rate for core commercial prompts in your category. Establish where you stand relative to key competitors when AI platforms answer questions about your industry. A 15% Share of Voice in AI visibility prompts positions differently than a 40% share. This gives you a clear picture of your competitive standing and helps you understand whether you need to act on gaps.

Track changes after messaging updates, product launches, or major campaigns. Establish baseline visibility metrics before making changes, then measure whether Recommendation Rate and Mention Rate shift in subsequent testing cycles. This enables causal understanding of which content types or messaging approaches improve AI visibility. You can monitor which initiatives are working and which need refinement.

Identify prompt categories where visibility is missing. Your brand might dominate "what is AI visibility" prompts but be absent from "best AI visibility tools for enterprises" prompts. These gaps signal exactly where content investment should focus. For companies like Visiblie, this might mean improving visibility when users ask "how to monitor AI visibility across multiple platforms in 2026" or "best AI visibility tracking tools for marketing teams." Understanding where you want to be but currently aren't helps you build a targeted content strategy designed to close specific gaps.

Use AI visibility metrics to monitor risk. Detect negative or outdated narratives in AI-generated responses and prioritize content and communication fixes. If AI systems describe your product based on old information or emphasize limitations, this signals the need for updated documentation, new customer success content, or authoritative third-party coverage. You can check for concerning patterns and act on them proactively before they damage your brand search presence.

Layer AI visibility data over business outcomes like branded search volume, direct traffic, lead generation, and product inquiries. This reveals whether AI visibility improvements precede improvements in downstream performance metrics. Connect to your analytics stack to understand the full picture of how AI visibility translates into business results.

When You Need an AI Visibility Metrics Platform

Manual monitoring has limits. Several triggers indicate when dedicated AI visibility tools become necessary. Here are a few signs that it's time to invest in a dedicated visibility tracker.

Tracking visibility across multiple models. When you need to measure presence in ChatGPT, Gemini, Perplexity, and potentially Meta AI or other AI search platforms, manual tracking becomes unsustainable. Each model requires separate testing, and patterns emerge only through consistent, repeated measurement. A tool like a comprehensive visibility tracker built for multi-platform monitoring becomes essential at this scale.

Managing dozens or hundreds of strategic prompts. A comprehensive prompt library covering different product areas, journey stages, and competitive scenarios exceeds what manual effort can support. At this scale, automation becomes essential. You need prompt tracking infrastructure that can handle a list of hundreds of queries without overwhelming your team.

Needing trend data and alerts. Marketing teams want to know when Recommendation Rate drops for high-value prompts or when a new competitor starts appearing in your category. Historical tracking and automated alerts enable proactive response rather than reactive discovery. You want to set up monitoring that lets you stay ahead of changes before they impact business outcomes.

Requiring competitive reporting. Automated Share of Voice across multiple brands and categories enables recurring executive reviews. Competitive intelligence at scale requires infrastructure that can track how AI systems describe your entire competitive set. Comparing visibility systematically helps you understand your position and act on opportunities.

Book a demo to track mentions, recommendations, share of voice, and volatility across models automatically.

Specialized platforms can track brand mentions across AI engines at scale, removing the need for manual screenshots and spreadsheet exports. An AI brand visibility checker can audit current presence and identify missing prompts or weak recommendations systematically. These tools are built for teams that need to monitor brand performance across the entire search landscape, not just traditional organic search like Google.

For teams ready to standardize their AI visibility measurement and understand their presence across AI search platforms, evaluating dedicated platforms alongside existing traditional SEO tools and analytics stacks is the logical next step. You can sign up for a free trial or book a demo to see how these tools work in practice before making a commitment. Many leading marketing teams are reaching out to visibility tracker providers to understand their options and build a comprehensive measurement strategy.

Frequently Asked Questions About AI Visibility Metrics

Are AI visibility metrics exact or estimates?

All AI visibility metrics are estimates derived from sampled prompts and repeated runs, not a full census of all AI interactions. LLM outputs are probabilistic, so metrics represent patterns across testing rather than precise counts. You need to understand that no score will be perfectly accurate—you're tracking trends and patterns, not absolute truth.

How many prompts are enough to measure AI visibility?

Start with 30-50 well-defined prompts per key product area, covering different intent types and journey stages. Scale to hundreds as your measurement program matures and you identify additional topic clusters requiring coverage. This provides a list of queries that gives you a clear picture of your overall presence on a given topic.

How often should visibility be measured?

Monthly checks for core prompts provide sufficient trend visibility for most brands. Increase to weekly monitoring during major product launches, messaging changes, or competitive market shifts. You can monitor whatever cadence makes sense for your business, but consistency matters more than frequency.

Can visibility in AI-generated answers be improved deliberately?

Yes. Updating content, clarifying brand positioning, adding structured data, and increasing authoritative coverage on key topics can shift how LLMs describe and recommend your brand over time. Changes may take weeks or months to appear in AI outputs. You can start implementing changes now, but you need to stay ahead with consistent effort because there's no quick fix.

Do citations matter more than mentions?

Citations help with traceability and may increase user confidence, but both bare mentions and recommendations still shape perception even when no links are displayed. A recommendation without a citation still influences the user's consideration set. Understanding citation frequency is useful, but it's not the only metric that matters most.

Are metrics the same across models like ChatGPT, Gemini, and Perplexity?

Metric definitions remain consistent, but absolute values differ by model due to distinct training data, update schedules, and answer synthesis approaches. Always report metrics by model rather than aggregating into a single score. This helps you compare performance across different platforms and understand where you're strongest.

How do AI visibility metrics relate to downstream performance?

Correlate visibility trends with branded search volume, direct traffic, and product inquiries rather than trying to build exact prompt-to-revenue attribution. AI visibility creates awareness that converts through downstream channels. You can check whether improvements in AI visibility precede improvements in brand search and other business metrics.

What's the difference between AI visibility and answer engine optimization? AI visibility metrics measure current presence in AI-generated answers. Answer engine optimization refers to strategies for improving that presence over time. Measurement informs optimization priorities. One is tracking where you are present; the other is the work you use for improving that presence.

Conclusion and Next Steps

AI visibility metrics reveal how often and how well brands appear inside AI-generated answers across prompts and models. These metrics (Brand Mention Rate, Recommendation Rate, Prompt Coverage, Share of Voice, Model-Specific Visibility, and Volatility) form the foundation for understanding brand presence in AI search results and AI assistants. Together they provide a clear picture of your overall presence across the search landscape and help you understand your brand's position in the new world of information discovery.

These metrics are probabilistic, must be tracked over time, and should be connected to broader indicators like brand performance and demand signals. Single snapshots are insufficient; meaningful patterns emerge only through repeated measurement across relevant prompts and AI platforms. You need prompt tracking infrastructure and manual tracking discipline to build reliable data, whether you're using a sophisticated visibility tracker or simple spreadsheets to start.

Marketers can use an AI brand visibility checker approach to audit their current presence and identify missing prompts, weak recommendations, or competitive gaps. For brands in competitive categories—whether SaaS, e-commerce, or AI search platforms like Visiblie—understanding AI visibility is now as important as understanding traditional search performance.

This is far more than just another marketing metric—it's becoming the primary way users turn to find solutions, and brands that don't measure it will struggle to compete. If you want to be perceived by buyers as a trusted source and a leading option on a given topic, you need to understand where you rank well in AI answers and where you're missing opportunities.

You can start with manual tracking to build initial baselines, then sign up for a tool like a comprehensive visibility tracker when you're ready to scale. Many teams book a demo with leading platforms to understand their options, or they reach out to experts for guidance on building a structured measurement program.

Here are a few practical next steps: create a list of 30-50 core prompts for tracking in your category, set up a simple spreadsheet for manual tracking, and establish a regular cadence for checking where you are present across different AI platforms. This step-by step approach helps you build momentum without overwhelming your team.

Run a Free GEO Audit to understand your current AI-generated answer coverage and prioritize improvements in content and positioning for 2026 and beyond. This will show you where you are included in AI responses today and help you build a structured plan to improve.

You can monitor your overall progress over time, compare to competitors, and act on specific opportunities to strengthen your domain authority, citation frequency, and brand sentiment in the search landscape. Access for this audit is available now—you can sign up today to get a clear picture of where you stand and start building a strategy designed to help your brand more effectively compete in AI-powered search.

AI visibilitymetricsbrand mention raterecommendation rateshare of voiceChatGPTGeminiPerplexityprompt coveragevolatilityVisiblie
Gilles Praet

Gilles Praet

Co-founder

Gilles is the Co-founder of Visiblie, helping brands optimize their visibility across AI platforms.