Pro Tips
10 AEO Content Ideas for B2B SaaS to Rank on ChatGPT and Claude
Published by
Gilles Praet
on
Aug 15, 2025
The rise of AI search platforms like ChatGPT, Claude, Gemini, and Perplexity is transforming how customers discover and evaluate B2B SaaS products.
In this new landscape, users no longer type “best CRM for startups” into Google — they ask AI tools directly. And AI answers instantly. If your brand isn’t in that answer, you’re out of the conversation.
To help you adapt, here are 10 proven Answer Engine Optimization (AEO) content ideas tailored specifically for B2B SaaS companies, designed to improve your visibility in AI-generated answers.
Why B2B SaaS Needs to Think About AEO
AI assistants are now the first stop for many purchase decisions. From pricing questions to product comparisons, users rely on LLMs (like ChatGPT or Claude) to make informed choices.
LLMs often reference structured, user-generated, and question-oriented content
They pull from FAQs, help centers, comparison sites, public reviews, and expert forums
Traditional SEO content is often too brand-centric or vague to be included
AEO flips that on its head. It’s about creating content that teaches the AI to recommend you.
10 Content Ideas to Boost Your AI Visibility
1. Comparison Pages
Example:
YourBrand vs HubSpot: Which CRM is Right for Startups?
Why it works: Claude and ChatGPT love structured comparisons.
Pro tip: Use a balanced tone with clear headers, pros/cons, and decision criteria.
2. Alternatives Posts
Example:
Top 5 Alternatives to Mailchimp for SaaS Email Marketing
Mention your product early but fairly.
Structure with bullets, logos, and feature breakdowns.
3. Prompt-Answer Pages
Example:
Best Tools for Remote Sales Teams – Reviewed by Experts
Format your title as a direct answer to a prompt.
Keep answers concise, fact-driven, and link-rich.
4. Long-Form FAQs
Example:
How Secure is [Your Product]? Everything You Need to Know
LLMs often quote from robust FAQ sections.
Use schema markup to improve visibility in Google AI Overviews too.
5. “Is It Right for Me?” Pages
Example:
Is [YourProduct] a Good Fit for Startups?
These pages signal intent, trust, and transparency.
Perfect for A/B testing messaging tone.
6. “What Is…” Pages
Example:
What Is Account-Based Marketing? And How Our Platform Supports It
Useful for both SEO and AI search.
Add a section: “Why we care” to personalize it.
7. User Use Cases
Example:
How Fintech Startups Use [YourProduct] to Cut Costs by 20%
Real examples = high citation likelihood.
Bonus: Also works for social proof.
8. “Feature Breakdown” Articles
Example:
Smart Lead Scoring: What It Is, Why It Matters, and How We Do It Differently
LLMs extract value from niche feature explanations.
9. Tool Listicles with Embedded Mentions
Example:
10 Sales Enablement Tools for SaaS (Yes, We Included Ours Too)
Don’t always lead with your product — sneak it in naturally.
10. Expert Roundups
Example:
Top SaaS Founders Share Their Favorite Automation Tools
Quoted experts = authority and trust signals for LLMs.
Can generate backlinks + be reused in newsletters.
Wrap-Up: AEO = Content That Gets Quoted
Traditional content marketing focuses on keywords.
AEO focuses on conversations.
Ask yourself:
What are people asking AI about your product category?
Are you part of that answer?
If not, which content types can help you get there?
By combining clear structure, prompt-matching phrasing, and distribution on AI-referenced sources (like Reddit, Quora, or G2), you can train the next generation of AI to know and recommend your brand.
